Three years experience gained at the coal-face of Internet marketing, the advertising department of www.ireland.com the highly acclaimed Irish Times website, followed by a diploma in Media Production gave Eoin Reilly the experience and confidence to "go independent" in March 2004 when he set up Metamorphic Media.

Reilly's passion for the outdoors with a particular emphasis on hill-walking, has dictated the initial direction of the business. Working closely with Tourism Accommodation sector in the Wicklow Uplands during 2004, Metamorphic Media has developed www.wicklowway.com, a highly innovative project which is rapidly proving to be a very commercially sucessful project. Subsequent projects include www.dingleway.com, www.kerryway.com and more are currently underway.

Metamorphic Media acts as an umbrella group for several other specialists in the photography and design fields.